Louise and Natalie recently had the pleasure of joining Dr. Laura Wilkinson (University of Swansea) and Luigi Tozzi (Safe Food Advocacy Europe) on a panel discussion "Exploring the Complexities of Ultra-Processed Foods (UPFs)" hosted by Eimear Sutton (RNutr) from BIOVIT.
There's a paradox in the media at the moment where UPFs have been demonised despite, in some instances, actually being beneficial for our health. Much more nuanced research and communication is required to unravel current public perceptions on UPFs in order highlight these potential benefits.
We discussed the value of the NOVA classification system for consumers to make informed food choices, the role of the food industry in shaping and responding to trends as well as bringing into conversation the flexibilities of consumer preferences and trade-offs around price, taste, texture and health & nutrition benefits.
We think this is a really important topic to explore, we hope you enjoy listening to our thoughts. If you are developing new products and our expertise could support your innovation journey do get in touch.
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